Office Manager to Global Brand Builder: Maria's Story at Speechmatics

How did you get into events management and how has that passion evolved over time?

I started my career in office management, and part of that role included recruitment fairs and organizing office parties. I realized that I really enjoyed the project management side of things, which led me to my next role as an Event Manager at a health-tech company. That experience spring boarded me to where I am today. Over the last seven years, I’ve come to love the relationship-building aspect of events — which naturally led me into managing both customer marketing and events strategy at Speechmatics. The two go hand in hand.

What initially attracted you to Speechmatics?

Speechmatics’ mission to “Understand Every Voice” deeply resonated with me. I loved the focus on inclusivity, innovation, and building cutting-edge AI. When I met the team during the interview process, it was clear this was somewhere I could really see myself growing.

How do you ensure each event is memorable and valuable for attendees?

Memorable events start with thoughtful planning and alignment with brand values. One that stands out is our Flow launch in New York. It was our first event of this kind — bringing customers and prospects together to preview our conversational AI API. Planning remotely from the UK added complexity: managing time zones, trusting vendors, and executing a vision from afar. But the feedback was incredible. Some attendees even called it the best company event they’d ever attended in NYC. That reminded me why I love what I do. Hard work really does pay off.

How do you gather and incorporate customer insights into your marketing efforts?

Talking to customers and building genuine relationships is key. Feedback from events and communications is important, but it’s just one layer. Having strong internal relationships and showing a real interest in customer opportunities helps me form a 360° view of what our audience needs.

How do you evaluate the success of an event or customer marketing campaign?

It’s a recipe:

1. Did people show up? (Attendance)

2. Were they engaged? (Feedback & interactions)

3. Did it pay off? (ROI)

Are there any emerging trends in events and customer marketing that excite you?

Absolutely! AI-driven personalization is transforming engagement. Hybrid events allow us to reach broader audiences, and interactive tech is making for much more immersive, creative experiences. I’m excited to explore how these can elevate what we do at Speechmatics.

What advice would you give someone looking to start a career in events or customer marketing?

Be curious and full of energy! Strong communication is essential, because people are the heart of this job. Stay organised — your spreadsheets will become your best friend — and embrace creativity to keep experiences memorable. Always track results so you can keep learning and levelling up.

What’s the most rewarding part of your job? What keeps you motivated?

It’s that moment when everything clicks — watching attendees connect, learn, and feel inspired. Seeing the outcome of so many moving parts come together into a seamless, impactful experience… that’s the magic. And that’s what keeps me coming back.