Frontline perspectives for enterprise

The 2025 Voice AI Reality Check

We spoke to enterprise leaders to understand how Voice AI is really being used in 2025. This report reveals what’s working, what’s not, and what’s next — with insights from those building and deploying voice technology at scale.

In our conversations with enterprise leaders, there’s clear momentum in Voice AI – but also caution.

While many remain hesitant to fully scale voice agents due to concerns around accuracy, control and compliance, Speech AI is already delivering ROI and laying the groundwork for what’s next.

Meet the voices of Voice AI

Martin Taylor

Deputy CEO, Content Guru

Martin Taylor is the cofounder and Deputy CEO of Content Guru, a global provider of enterprise cloud contact center solutions.

Tamara Zubatiy-Nelson

Cofounder and CEO, Barometer

Tamara has helped route over $100 million in global ad spend to tens of thousands of creators and has been recognized by Forbes 30 Under 30.

Tony Abrahams

Cofounder and CEO, AI-Media

Recognized by the World Economic Forum as a Young Global Leader, Tony has been a member of the Australian Institute of Company Directors since 2006.

Dr Thorsten Dresing

Manager, Audiotranskription

Thorsten Dresing holds a doctorate in Educational Science and brings over 25 years of experience in qualitative research, software development, and methods training.

Henrik Skourup

Product Lead, Zylinc

Henrik Skourup is a seasoned professional with more than 20 years of experience in Unified Communications and Contact Center solutions.

Peter Kenny

Managing Director, ACA Group

Peter Kenny is a compliance and technology leader with more than 20 years of experience across global financial services.

Trend 1

Voice AI for enterprise

Infrastructure, not interface

The invisible infrastructure behind high-stakes decisions.

Trend 2

Agents are coming...

Rise of assistive intelligence

Seeing the shift from support role to orchestration.

Trend 3

The ROI of voice

From gimmick to growth

Where voice makes money through enhanced productivity, and not just headlines.

Trend 4

Monolignual to multilingual

Scaling voice AI globally

Why global voice AI must speak more than simply one language if you want to scale.

Trend 5

Accuracy in the age of hallucinations

Fighting fiction

When AI makes things up, it's incredibly dangerous - but who pays the price for this?

Trend 6

Conversation is becoming the new interface

The end of clicking?

As we head away from typing, why your next interaction will mix voice and visual.

The emergence of Voice AI

Many teams are still laying the groundwork in Voice AI, it helps to look back at how we got here.

2020s
Transcription systems began handling noise, accents, and context. Voice tools matured for real-world use. Enterprise-grade Speech AI emerged, enabling accurate, multilingual processing at scale

Voice AI isn't optional anymore. It's operational

Tamara Zubatiy-NelsonCofounder and CEO of Barometer
[alt: Profile picture of author Tamara Nelson

Download The Voice AI Reality Check

This report cuts through the hype to reveal where voice technology is truly delivering value, what challenges remain, and what comes next.