Blog 11th Jan 2021
Media companies are using speech recognition technology to effectively archive their digital and media assets and improve the usefulness of their content.

Media companies are using speech recognition technology to effectively archive their digital and media assets and improve the usefulness of their content.


Businesses can’t afford to ignore the value tied up in their digital asset archives

Digital fragility poses real dangers to today’s businesses, according to MirrorWeb – because of the massive amounts of corporate value tied up in digital assets. Archiving is key but it’s often easier said than done when it comes to audio and video media assets. However, the latest speech-to-text technology is now making it just as easy to do as it originally was to say…

As the volume of digital content continues to grow, being able to quickly search, locate, edit, curate and monetize video and audio media assets at scale is essential. Asset managers, editors and producers need to be able to curate content quickly to keep up with the ever-changing digital world.

But it’s not just newly created content that holds value – organizations need to better understand their legacy media asset archives and treat them much like their contemporary archives, which are rich with metadata and additional value. This level of value can only be achieved through the use of speech-to-text technology as part of digital asset management – to convert the contents of digital assets into text so that transcripts and associated metadata can be stored with all audio and video files.


Why media asset management software needs to include speech-to-text technology

Some companies have decades’ worth of video and audio media assets that are inaccessible and unusable due to the limited metadata available to search and locate any one asset. Without enriched metadata, someone would have to listen to or watch all video files based on just file name or date. This process is tedious and time-consuming – which is why it often leads to content being recreated rather than repurposed.

When speech-to-text technology is introduced to transcribe legacy archives as part of digital asset management, the benefits can be tenfold. Old, legacy media assets can be monetized, especially for media and broadcast organizations. The files themselves can be brought into line with contemporary files and can be used quickly and easily. By harnessing the value in the files, organizations can bring old content to life and repurpose ideas – but this is only possible by improving the usefulness of files using a transcript and enriched metadata.

Key to this is generating enriched metadata from the content – such as keywords, topics, themes and other content classifications. This is especially valuable for historic content that might have been sitting in the archives for many years, untouched and difficult to find. By transforming all legacy audio and video files into text, brands can extend the life of these assets.


Speech-to-text technology is key to effective archiving that unlocks value from digital assets

With enriched metadata, organizations can start to use insights to drive better customer experiences on over-the-top (OTT) platforms. Companies can also drive better consumer engagement with content on social media and other digital channels. As the power of digital communication grows stronger, customer expectations are following a similar trajectory. Businesses need to be investing in media asset management software and processes to ensure they stay on top of the volume of assets that need to be curated each day to appease an expectant customer.

The value of metadata-rich, usable archives that can be searched and located easily should not be underestimated. Media asset archives are a goldmine full of legacy content that is inaccessible and unusable without a transcript to provide enriched metadata. By transcribing voice within media files into text, the latest media asset management software can enable organizations to bring legacy media files back to life and harness their hidden value.


Download our Smart Guide

Mock up of Smart Guide for discovering 5 benefits of using voice technology to improve and amplify your digital and media asset management workflows.


Alex Fleming, Speechmatics